---
title: "Prospective Economic Costs Undermine Expectations of Social Distancing"
authors: Eric Merkley, Peter Loewen
date: 2020-09-14
type: paper
orgs: meo
themes: public-health
url: https://meo.ca/work/pandemic/social-distancing
pdf: /files/publications/merkley_2020_social-distancing.pdf
--- 
 
 
 
 
Social Distancing as a Public Goods Dilemma: High Economic Cost 
Reduces Voluntary Compliance1 
 
Eric Merkley 
University of Toronto 
eric.merkley@utoronto.ca 
Peter John Loewen 
University of Toronto 
peter.loewen@utoronto.ca 
 
 
Abstract 
Participation in social distancing can be seen as a contribution to a public good that is influenced by 
1) the marginal costs and benefits of those contributions and 2) expectations that other citizens will 
participate. We test our theory using an official government economic report on job loss as an 
exogenous, negative information shock. Using Canadian data, we show that this shock increased 
aggregate-level mobility and reduced self-reported social distancing among respondents surveyed 
throughout the pandemic (N=17,539), especially for younger respondents – a group that faces 
higher costs relative to benefits of compliance. We also conduct three survey experiments on 
nationally representative samples to unpack a possible mediating effect of expectations of others’ 
participation. Our results reinforce our principal findings, while also showing that 1) information on 
prospective economic cost reduces expectations of compliance by other citizens; and 2) expectations 
of compliance by others cause expectations of respondents’ own compliance.  
 
 
 
 
                                                          
1 We grateful for the helpful feedback from James Fowler and Dominik Stecula. Thanks as well to 
the rest of the Media Ecosystem Observatory research team: Taylor Owen, Derek Ruths, Aengus 
Bridgman, Oleg Zhilin, Sean Nossek, Lisa Teichmann, Elisa Chaudet, and Julia Ma. This work is 
funded by the Department of Canadian Heritage’s Digital Citizens Initiative. 


---

1 
 
 
The COVID-19 pandemic has posed a challenge to governments and citizens unlike any in recent 
history. Containing its spread requires citizens to adhere to the advice of epidemiologists and public 
health experts to engage in social or physical distancing. Among other actions, this behavior involves 
maintaining space in public, reducing unnecessary trips outside the home, avoiding workplaces, and 
often limiting one’s in person social interactions. Practicing social distancing as much possible 
protects individuals and prevents transmission within the community, but at a cost of serious social 
and economic disruption. Government policy – such as the closure of non-essential businesses and 
public spaces – is essential in maintaining compliance with social distancing. But successful 
containment also hinges on individual citizens adhering to these guidelines voluntarily. Maintaining 
compliance for the extended period of time required to develop and mass produce an effective 
vaccine is thus an enormous public policy challenge. 
The social and natural sciences have spent much of the last century understanding how social 
dilemmas – where individuals’ pay a cost to produce a good that society enjoys – can be resolved. 
The difficulty of studying social dilemmas in the real world is confounded by the presence of 
institutions (North, 1991), multiple forms of punishment (Henrich et al., 2006), and norms tailored 
to certain dilemmas over a long period of time (Ostrom, 2000). For example, consider the case of 
taxation. Most individuals in developed states comply by paying their owed taxes. This may be a 
result of a strong enforcement mechanism by the state, of citizens seeing that states credibly deliver 
on the goods promised in exchange for taxes, or because they have developed a series of norms 
around compliance with taxation independent of the likelihood of sanction. Likely, all of these 
factors matter, but estimating the effects of individual mechanisms in a fashion similar to that in 
laboratory experiments is very difficult, given the complexity of how social dilemmas are normally 
resolved in the real world.  
We argue that public health during a pandemic is a public good to which individuals can make a 
costly contribution by engaging in social distancing. Because of the rapidity of the spread of the 
COVID-19 pandemic and the massive, sudden response of governments in imposing widespread 
restrictions and lockdowns, case-specific norms and accompanying institutions have not had a 
chance to evolve in support of resolving the social dilemma. For example, practices for when and 
how violations of social distancing are sanctioned by the police are still developing. Norms for how 
people respond to fellow citizens defecting from social distancing are not yet universal. As 
importantly, behavioral and economic strategies to cope with the costs of social distancing are not 
well-developed. The response of citizens to the pandemic thus provides a unique opportunity to 
examine a large-scale, N-person public goods game.  
In the context of COVID-19, the decision to contribute is thus principally a function of its costs 
and benefits and other more basic responses to public goods dilemmas (Rand, Greene, & Nowak, 
2012). From this logic, we argue that high economic costs are likely to reduce compliance with social 
distancing and expectations of compliance by other citizens. Furthermore, we expect that effects on 
compliance will be stronger among citizens who face a disproportionately higher share of those 
expected costs relative to benefits – principally the young. We further anticipate partial mediation, 
where the effect of economic cost on compliance is mediated by changes in their expectations of 
other people’s behavior. 


---

2 
 
 
Our paper provides two sets of analyses to test our theory. First, we use the Canadian April jobs 
report as an exogenous, negative economic information shock that is expected to reduce social 
distancing compliance. We leverage individual-level, cross-sectional survey data collected before and 
after the release of the report, along with panel-based survey responses with re-contacts occurring 
before and after the release of the jobs report, and aggregate-level mobility data to test whether the 
information shock reduced compliance. We find consistent evidence that it did reduce compliance 
with social distancing, especially among younger respondents. 
Second, we present the results of three experiments conducted on nationally representative 
samples. We show that exposure to information about high prospective economic costs of social 
distancing is associated with: 1) lower expectations of social distancing compliance by other citizens; 
and 2) lower expectations of one’s own compliance, especially among younger respondents. We also 
show 3) that expectations of social distancing compliance by other citizens affect expectations of 
one’s own compliance. The implication is that maintaining compliance with social distancing amidst 
economic collapse may become much more difficult as economic costs become greater. 
Social Distancing and Public Goods Co-production 
Containment of the COVID-19 pandemic requires citizens to engage in widespread social or 
physical distancing on the advice of epidemiologists and other health experts. Understanding what 
groups of citizens are likely to take heed of expert advice is thus vitally important. Many scholars see 
the central challenge as dealing with individual-level predispositions often at odds with expert 
messages, such as partisanship (Merkley & Stecula, 2020; Pasek, 2017; Tesler, 2018), ideology 
(Campbell & Kay, 2011; Lewandowsky & Oberaurer, 2016), cultural values (Kahan et al., 2011; 
Leiserowitz, 2006), and anti-intellectualism (Merkley, 2020; Motta, 2018) that cannot be overcome 
by simply providing citizens with more information from experts. We have seen this problem in the 
United States where attitudes about, and behaviors related to, COVID-19 are heavily structured by 
partisanship (Allcott et al., 2020; Cornelson & Miloucheva, 2020; Gadarian et al., 2020). 
This approach is valuable, but its emphasis on understanding attitudes have some important 
limitations when applied to the understanding the behavior of citizens. Citizens tend to form attitudes 
in line with their social identities because motivations toward direction can dominate accuracy in 
politics (Kunda, 1990; Lodge & Taber, 2013). They do not face costs for holding inaccurate beliefs, 
while they gain social-psychological benefits for supporting their social groups. Individual decisions 
to engage in social distancing, however, have clear costs and benefits for themselves that also 
partially spill over to other citizens. They are behaviors with consequences. 
Public health provision, such as the sanitation, clean air and water, and widespread vaccination, 
has some of the characteristics of a public good. It is non-excludable and mostly non-rivalrous – as 
in the number of consumers of the good do not diminish the good (Fisman & Laupland, 2009). 
However, provision of this good can be partially characterized by its co-production by governments 
and citizens (Ostrom, 1996). Public health depends on the readiness of citizens to contribute, often 
at the instruction of public health officials. For example, herd immunity is partially dependent on the 
willingness of citizens to vaccinate (Siegal et al., 2009). Public health during a pandemic is similarly 
dependent on the positive externalities generated by citizens voluntarily engaging in social 
distancing. Government policy, of course, plays an essential role by closing non-essential businesses 


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3 
 
 
and public places to limit transmission, but in a democracy some level of public health production – 
likely a high level – is going to be dependent on the voluntary actions of individual citizens and their 
willingness to comply with health directives. 
Consequently, the level of public health co-provision is going to be partially determined by the 
costs and benefits of participation for citizens, especially in the absence of strong norms towards 
compliance or cooperation. For example, some scholars have argued that disease elimination 
through voluntary childhood vaccination is likely impossible because parents will rationally refuse to 
vaccinate when the risk of infection is less than the risk of vaccine side-effects – they free-ride off of 
herd immunity (Bauch & Earn, 2004). The maintenance of public health during a pandemic also 
depends on the costs and benefits of contributions for individual citizens. Marginal increases in 
costs relative to benefits are likely to decrease participation.  
This is a problem because social distancing entails enormous short and long-term economic costs 
on society (Fenichel, 2013). As citizens face the high economic costs of social distancing, we should 
expect reduced compliance. This pattern is not unique to pandemics. For instance, scholars have 
shown that the willingness of citizens to adopt pro-environmental attitudes and behaviors is shaped 
by economic conditions and the costs and benefits of policies (Aldy et al., 2012, Aklin & Urpelainen, 
2013, Ansolabehere & Konisky, 2014; Brulle et al., 2012; Scruggs & Benegal, 2012).  
During the COVID-19 pandemic, the crushing economic costs of voluntary social distancing and 
government lockdowns were strongly brought to the forefront of political discussion with monthly 
releases of unemployment data. We treat these releases as exogenous information shocks that 
inform citizens of the economic costs of social distancing. We focus on the April jobs report in 
Canada, released on May 8, 2020, that revealed the the unemployment rate had increased to over 
13% in April with 2 million jobs lost – by far the worst single monthly jobs report in Canadian 
history. We marshal two types of data to illustrate the effect of this exogenous shock on social 
distancing practice: individual-level survey data in which respondents self-reported their social 
distancing behavior and Google mobility data through April and May. We expect the April jobs 
report produced a reduction in social distancing practice. 
H1: The April jobs report information shock is associated with less social distancing 
compliance. 
Modeling compliance with social distancing needs to take into account that some groups of 
citizens receive comparatively less benefit from social distancing than others. Perhaps most 
notably, older citizens are far more at risk of serious complications from COVID-19 than those 
who are younger (Verity et al., 2020). The economic fallout of the pandemic is also especially 
devastating for younger citizens, dramatically reducing income and opportunity in prime earning 
years. This was also true of the Financial Crisis and Great Recession of 2008, but it is made 
especially acute in this case since younger citizens make up a disproportionate share of the 
devastated service sector (Lowrey, 2020). We expect the April jobs report to have had stronger 
effects on younger respondents. 
H2: The effect of the April jobs report information shock on social distancing compliance 
is stronger among younger respondents. 


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4 
 
 
We further unpack the mechanisms undergirding the relationship between economic cost and 
social distancing compliance. We expect not only a direct effect of economic cost on social 
distancing compliance, but an indirect effect through changes it generates in expectations of other 
people’s behavior. If people believe other citizens will fail to comply with social distancing 
guidelines, their own contribution to the public health is less likely to be consequential, and so they 
will fail to contribute. Scholars have used this logic to explain why, for instance, public support for 
climate change mitigation policy is higher when more countries participate (Bechtel et al., 2017; 
Bechtel & Scheve, 2013). This is also supported by theories of norms that would expect behavioral 
change in response to perceived social norm erosion (Akerlof & Kranton, 2000; Bicchieri, 2006; 
Pickup et al., 2020; Sinclair, 2012; Suhay, 2015). 
To this end, we conducted a pair of experiments to examine the effect of exposure to economic 
information on expectations of compliance by other citizens (Experiment 1) and by oneself 
(Experiment 2). Experiment 1 randomly assigns projections of economic consequences of social 
distancing that vary in their severity and evaluates the effect of this intervention on expectations of 
social distancing compliance by other citizens. Experiment 2 randomly assigns projections of high 
economic cost and examines its effect on these expectations, as well as expectations of one’s own 
behavior. These experiments took place before the economic consequences of the pandemic came 
into full view.  We test the following hypotheses, where H4 and H5 directly map onto our 
hypotheses related to the April jobs report: 
H3: Exposure to information about high prospective economic cost is negatively 
associated with expectations of social distancing compliance by other citizens 
H4: Exposure to information about high prospective economic cost is negatively 
associated with self-expectations of social distancing compliance. 
H5: The effect of prospective economic cost treatment on self-expectations of social 
distancing compliance is stronger among younger respondents. 
We were not able to exogenously manipulate expectations of the social distancing compliance by 
other citizens to produce causal evidence of mediation in the second experiment. So we conducted a 
third experiment where we randomly assign respondents polling information on the willingness of 
people to engage in a variety of social distancing practices. We do this to provide causal evidence of 
a link between expectations of other citizens’ social distancing compliance and expectations of one’s 
own behavior: 
H6: Exposure to polling information about long-term social distancing compliance is 
positively associated with self-expectations of social distancing compliance. 
The April Jobs Report as an Exogenous Information Shock 
Economists and public policy experts expected the COVID-19 pandemic to have negative 
consequences for the national economy. Government lockdowns shuttered most non-essential 
businesses, while individual citizens limited their social and economic activity in order to “flatten the 
curve.” However, typical indicators of economic performance are ill-equipped to shed light on such 
a rapidly unfolding situation. Canadians were in the dark on the full scope of the economic damage 


---

5 
 
 
until Statistics Canada released the results of its April labour force survey on May 8, 2020. This was 
the first complete picture of the economic consequences of the COVID-19 pandemic. The report 
revealed that 2 million jobs were lost over the course of April – the highest monthly figure on record 
– with young people bearing the brunt of the shock. The unemployment rate in Canada rose to 
13%, which was likely an underestimate since recently employed people dropped out of the labour 
force as a result of the pandemic and are not included in the calculation of that statistic. Statistics 
Canada estimated the unemployment rate was closer to 18% after adjusting for this fact. This was 
the worst jobs report in Canadian history. 
 
Figure 1. 7-day rolling sum of economic news content (top); 7-day moving average of headline 
sentiment (middle); composite coverage negativity index (bottom). Dashed line represents release of 
the April jobs report. 
 
The report also precipitated a torrent of negative news about the economy. We downloaded all 
newspaper headlines between April 1 and May 27 from Canada’s two national circulating 
newspapers from Lexis Uni – the Globe and Mail, and the National Post, along with two major regional 
papers, the Toronto Star, and the Montreal Gazette (N=5,422). Headlines were selected if they 
contained the following keywords in the body of the article: (econom* or jobs or employment) and 
Canada. These words were used to restrict our search to economic news focused on Canada. The 


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6 
 
 
top panel of Figure 1 contains a 7-day rolling sum of economic news articles from these four 
sources. The dashed line indicates the day the jobs report was released. A sharp spike in economic 
news coverage clear coincides with the release of the report. 
We can also measure the sentiment of our headlines. We use the economic sentiment dictionary 
of Hopkins et al. (2017) that counts negative and positive economic terms to evaluate tone in 
economic news content.2 We apply this dictionary to our headlines and calculate a tone score per 
article by taking the difference between the positive and negative words, which we average daily. The 
middle panel of Figure 1 displays a 7-day moving average of tone in our economic news headlines, 
where the dashed line represents the release of the jobs report. As is clear, the release of the report 
coincides with a sharp and sustained drop in headline sentiment. 
Finally, we construct a composite score of coverage negativity by adjusting our tone measure by 
changes in the volume of content (volume * tone). The intuition here is that negative sentiment will 
matter less when coverage is low. This measure is displayed in the bottom panel of Figure 1. Again, 
the jobs report release coincides with much more negative economic news. We take this as 
compelling evidence that the release of the economic jobs report provided an exogenous 
information shock.  
Individual-Level Data and Design 
The April jobs report provided an information shock to mass publics about the economic costs 
of controlling the COVID-19 pandemic through social distancing and government imposed 
lockdowns. We expect this shock reduced social distancing compliance (H1), especially among 
young people (H2). We test this by making use of surveys conducted by the Media Ecosystem 
Observatory (MEO). The MEO conducted seven surveys of approximately 2,500 Canadian citizens 
each over the course of April and May 2020. Quotas were set on gender, age, language, and region, 
and we further weight our data within region by age and gender using iterative proportional 
weighting to ensure sample representativeness. The fielding dates of each wave can be found in the 
supplementary information. We pool these respondents together (N=17,539).  
In each wave of the survey we ask respondents whether or not they have taken a variety of 
actions over the previous week in response to the pandemic. We use four of these items that most 
closely reflect the social distancing guidelines provided by health experts (i.e. avoided bars, 
restaurants, and crowds; avoided in-person contact; kept a distance of two meters; avoided domestic 
travel) to provide a reliable index of this behavior (Cronbach’s alpha = 0.75).3  
                                                          
2 The keywords are as followings: fall*, recess*, problem, unemploy*, slump*, slow*, drop*, fear, 
debt, bad, plung*, jobless, loss*, bear, layoff* (negative); profit*, bull, growth, growing, grow, inflat*, 
invest* (positive). We replicate our main findings with the Lexicoder Sentiment Dictionary (Young 
& Soroka, 2012) as well, which can be found in Figure S2 in the online supplement. 
3 The full battery asked respondents whether or not they took the following additional actions: 1) 
worked from home; 2) avoided grocery stores at peak times; 3) stocked up on provisions; 4) 
switched to virtual meetings; 5) switched to online shopping; 6) avoided public transit. We 
performed a PCA to extract two dimensions of social distancing behavior. One dimension is closely 


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7 
 
 
We test H1 by estimating a model with robust standard errors that predicts our social distancing 
index with a daily trend and a dummy variable indicating whether the respondent was surveyed after 
the release of the jobs report ‘1’ or not ‘0’.  
 
Figure 2. Mean social distancing by age group. Note: days with less than 100 respondents dropped 
from series. Lowess smoothed at a bandwidth of 0.5. 
 
We evaluate the robustness of our finding by estimating models: 1) using an alternative index of 
social distancing extracted from a principal component analysis (labelled Alternative); 2) controlling 
for predispositions, news exposure, province-level re-opening policy, and demographics (Controls); 3) 
dropping respondents from the final wave conducted two weeks after the jobs report (i.e. wave 
seven; Narrow 1); and 4) using only the wave that overlaps the jobs report and the wave immediately 
prior (i.e. waves five and six; Narrow 2). The purpose of these latter two tests are to illustrate whether 
we still observe effects very close to the release of the report. We test H2 by interacting our dummy 
indicator with the age of the respondent. In order to increase confidence we are observing 
heterogeneous effects across age due to our theory, we control for interactions of the report release 
with COVID-19 risk perceptions, anti-intellectualism, ideology, news exposure, education, 
                                                          
related to our items of interests. We use this alternative measure of compliance for a robustness 
check. 


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8 
 
 
urban/rural location, along with controls for gender and region. Descriptions of our variables can be 
found in Table S2 of the supplementary materials. 
Figure 2 plots the average social distancing score through April and May. There appears to be a 
discontinuity in the series around the time of the jobs report, and this is most pronounced among 
those between the ages of 18 and 34. 
We can also exploit the fact that around half of respondents in the first three surveys were re-
contacted. Approximately half of waves four through seven were re-contacts of waves 1 through 3. 
As a result, some of these re-contacts occurred before the jobs report and some occurred after its 
release during the fielding of wave 5 (N~4910). We test H1 by estimating the same models as above 
but with changes in social distancing as the principal outcome. We also include dummy variables for 
contact and re-contact waves. We test H2 by interacting our dummy indicator with the age of the 
respondent along with the same controls as the cross-sectional analysis as well contact and-re-
contact wave fixed effects.  
 
Figure 3. Effects of the job report release on social distancing compliance (left panel) across age 
group (right panel). Note: 95 and 90% confidence intervals in coefficient plot, 95% confidence 
intervals in marginal effects plot. ‘Alternative’ model uses social distancing outcome extracted from a 
PCA. ‘Controls’ model includes controls for province-level re-opening, COVID-19 risk perceptions, 
anti-intellectualism, ideology, news exposure, education, urban/rural location, gender, and region. 
‘Narrow 1’ model drops respondents from the final wave, fielded from May 21-27, while ‘Narrow 2’ 
preserves only respondents in wave 4, immediately before the report release from May 1-5, and 
those in wave 5, surveyed from May 8-12. 
 


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9 
 
 
Individual-level Results 
Our cross-sectional results are presented in Figure 3. We find that being surveyed in the period 
after the release of the jobs report is associated with a 0.04 point reduction in self-reported social 
distancing compliance (p<0.001) after controlling for a linear trend. This amounts to a 0.13 standard 
deviation or 5% decrease on this measure. This finding is robust to the use of an alternative 
outcome, the inclusion of controls, and narrower bands of analysis, including – remarkably – a 
comparison of respondents surveyed the day of the report’s release to the days after.  
 
Figure 4. Effects of the job report release on changes in social distancing compliance (left panel) 
across age group (right panel). Note: 95 and 90% confidence intervals in coefficient plot, 95% 
confidence intervals in marginal effects plot. ‘Alternative’ model uses social distancing outcome 
extracted from a PCA. ‘Controls’ model includes controls for province-level re-opening, COVID-19 
risk perceptions, anti-intellectualism, ideology, news exposure, education, urban/rural location, 
gender, and region. ‘Narrow 1’ model drops respondents re-contacted in the final wave, fielded from 
May 21-27, while ‘Narrow 2’ preserves only respondents who were re-contacted in wave 5, fielded 
from May 1-5 immediately before the report release, and those who were re-contacted in wave 6, 
surveyed from May 8-12. 
 
This effect appears to be heterogeneous across age with the young most affected. The interaction 
between the treatment and age is significant (p<0.05) and the effects are plotted in the right panel of 
Figure 3. Twenty-year-old respondents are expected to reduce their social distancing by 0.05 points 
in response to the jobs report or 0.16 standard deviations. This effect weakens as age increases and 
disappears for those over the age of 65. It is worth reiterating that this interaction effect is after 
controlling for the how social distancing varies before and after the report by respondents COVID-


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10 
 
 
19 risk perceptions, anti-intellectualism, ideology, news exposure, education, urban/rural location. 
Further, the interaction disappears when the model includes an interaction of the report release with 
a variable indicating respondents’ level of unemployment risk of due to COVID-19, which in turn 
becomes significant, providing more evidence that the heterogeneous effects we observe are due to 
our theory rather than other factors that are also associated with age. 
We find remarkably similar results with our panel data, displayed in the left panel of Figure 4. 
Recall that our panel respondents were initially contacted between April 2 and 19. Respondents who 
were re-contacted after the release of the jobs report (i.e. May 9-27) reduced their self-reported 
social distancing compliance by 0.04 points more than those who were re-contacted before the 
release of the report (i.e. April 24-May 8) after controlling for trending and wave fixed effects 
(p~0.03). This finding is largely robust, though we lose statistical significance when analyzing only 
respondents re-contacted during waves 5 and 6 (Narrow 2). This is largely owing to a loss of power 
compared to the cross-sectional equivalent – the point estimate is similar. 
Again, we find evidence of heterogeneous effects across age. Twenty-year-olds re-contacted after 
the release of the jobs report are expected to reduce their reported social distancing 0.08 points 
more than those re-contacted beforehand. This effect weakens until it becomes statistically 
insignificant for those 50 years and older. The interaction term is statistically significant (p~0.03).  
In short, we find evidence that self-reported social distancing significantly declined after the 
release of the jobs report. This occurred most sharply among younger respondents, and for reasons 
unrelated to their predispositions or other socio-demographic characteristics. We find this when 
comparing different survey respondents over time, and within-respondent changes observed before 
and after the jobs report release – compelling evidence in support of H1 and H2. 
Google Mobility Data and Design 
The above analysis has two key limitations. First, it hinges on the reliability of self-reported 
survey measures of social distancing compliance. Social distancing is a new concept in social science 
and much remains uncertain about to optimally measure this in self-reported survey measures. 
Recent work has shown that estimates may suffer upward bias due to social desirability (Daoust et 
al., 2020), though the gravity of this problem has been contested (Jensen, 2020), while others find 
that these measures nonetheless match behavior reasonably well (Gollwitzer et al., 2020). Second, 
our survey design was not one of a rolling cross-section, so we do not have continuous daily samples 
that would allow us to rule out time varying confounders. It is possible there are other changes 
happening around the time of the jobs report that produce less social distancing compliance – 
especially among young people. We mitigate this concern by showing effects that are very close to 
the release of the jobs report, but we cannot rule this problem out entirely. 
Consequently, we supplement our findings with a time series analysis of Google mobility data 
from April 1-May 27 in Canada. We cannot examine heterogeneous effects using these data, and the 
level of granularity in the data does not allow us to do fine-grained spatial analysis. We can, however, 
evaluate whether there is a discontinuity in the mobility series corresponding to the release of the 
April jobs report after controlling for time varying confounders.  


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11 
 
 
We create an index of three Google mobility series that we expect are more likely to be a function 
of voluntary compliance with social distancing guidelines: parks, retail and recreation, and groceries 
and pharmacy. We also construct an index of three series that are less likely to reflect voluntary 
compliance with social distancing, but rather occupation and employment patterns: residential 
(reverse-scaled), workplace; and transit mobility. A principal components analysis shows that these 
measures load together on two distinct factors as expected.4 Both of these measures are trend 
stationary according to Dickey-Fuller tests. 
 
Figure 5. Averaged mobility data for retail, parks, and groceries (top panel); Averaged mobility data 
for workplaces, residential, and transit (bottom panel). Note: de-trended by extracting residuals from 
a model predicting mobility with a daily trend and fixed effects for day-of-the-week and month. 
Lowess smoothed at a bandwidth of 0.2. 
                                                          
4 Though transit mobility loads on both factors. We constructed an alternative index that includes 
transit. This measure is correlated with our own at 0.997. 


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12 
 
 
We estimate lagged dependent variable models using OLS regression where we regress our 
outcome on its lag and a dummy variable were 1 indicates the period of the report release. We 
include a lag of the dependent variable to account for possible memory in mobility patterns – as in, 
mobility in one day will be systematically related to mobility in the next. We include fixed effects for 
month and day of the week. We control for average daily temperature and confirmed COVID-19 
cases. The weather improved and newly confirmed cases fell during this period, so we want to 
account for these possible confounds which may encourage mobility. Weather data was taken from 
the Government of Canada’s historical data weather series for their station at Pearson Airport in 
Toronto. Daily confirmed COVID-19 cases was downloaded from the Government of Canada’s 
COVID-19 dashboard.5 Provincial governments began reopening their economies through this 
period as well. We add a dummy variable which takes a value of 1 after May 17 when Ontario and 
British Columbia re-opened their retail sectors. We cluster our standard errors by day of the week. 
We calculate the cumulative long run effect of our variables, which tells us the total effect of variable 
on the outcome over time (X/(1-DVt-1). 
We estimate a pair of models for our social distancing and placebo outcomes: one without a 
linear trend and another with the trend included. We see a trend towards more mobility throughout 
the period, which ultimately our explanatory variables aim to account for. The trend soaks up some 
of this effect. On the other hand, accounting for trending is necessary to meet the stationarity 
assumption of time series analysis and can help us control for unobserved, trending confounders. 
Consequently, we show our result both ways, where we expect the true estimate to be somewhere in 
between.  Figure 2 plots our two series after soaking up trending, day of week, and month fixed 
effects. The dashed line represents the release of the report.  
Google also offers province-level mobility series.6 Although the national-level jobs report is not 
expected to differentially effect citizens in various provinces, we can more effectively control for 
province-level temperature, daily COVID-19 cases, and re-opening policies. 7 We use data from the 
weather station at the airport of the largest city in each province. We estimate time series cross 
sectional (TSCS) models with province-level fixed effects and panel-corrected standard errors. 
Including fixed effects with a lagged dependent variable leads to bias with small T. In the online 
supplement we provide evaluate the robustness of our finding with a static model using a Prais-
Winsten correction for autocorrelation. Results are robust to this alternative specification. 
 
 
 
 
                                                          
5 Link: https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-
infection.html 
6 Data is extremely sparse for Prince Edward Island, so this province is dropped from these analyses. 
7 We use the opening date for retail as the indicator for province-level re-opening in these models. 
Note that Newfoundland and Nova Scotia did not re-open retail through this period, so they are 
scored ‘0’. 


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13 
 
 
Table 1. Google mobility estimates, time series 
Social distancing  
Placebo  
1 
2 
3 
4 
Jobs report 
6.96** 
4.39** 
0.35 
-1.38 
(2.06) 
(1.69) 
(1.91) 
(2.04) 
Re-opening 
7.69** 
6.83** 
5.56 
4.10 
 
(2.53) 
(2.38) 
(3.27) 
(3.31) 
Mean temperature 
0.65** 
0.55** 
-0.01 
-0.09 
 
(0.18) 
(0.22) 
(0.19) 
(0.19) 
Daily confirmed new cases 
0.01* 
0.00 
0.00 
-0.00 
 
(0.00) 
(0.01) 
(0.00) 
(0.00) 
DVt-1 
0.29** 
0.13 
0.36*** 
0.17 
(0.11) 
(0.16) 
(0.08) 
(0.11) 
Constant 
-89.49*** 
-72.21** 
-50.64*** 
-41.19*** 
Jobs report (CLRE)  
9.79*** 
5.05* 
0.55 
-1.66 
 
(3.46) 
(2.61) 
(3.00) 
(2.37) 
Re-opening (CLRE) 
10.80*** 
7.86** 
8.70* 
4.95 
 
(3.11) 
(3.20) 
(5.16) 
(4.05) 
Mean temperature (CLRE) 
0.91*** 
0.63** 
-0.02 
-0.10 
 
(0.35) 
(0.32) 
(0.30) 
(0.22) 
Confirmed daily cases (CLRE) 
0.01 
0.00 
0.00 
-0.00 
 
(0.01) 
(0.01) 
(0.00) 
(0.00) 
Trend 
No 
Yes 
No 
Yes 
Month FE 
Yes 
Yes 
Yes 
Yes 
Day of the week FE 
Yes 
Yes 
Yes 
Yes 
R2 
0.90 
0.91 
0.87 
0.88 
N 
58 
58 
58 
58 
Note: Clustered standard errors in parentheses; * p<0.01, ** p<0.05, ***p<0.01. CLRE = 
Cumulative long-run effect. 
 
Google Mobility Results 
The estimates are provided in Table 1. There is strong evidence that the report produced an 
increase in social distancing-related mobility.8 That is, the information shock is associated with 
increased mobility related to parks, retail, recreation, and grocery shopping, but not mobility related 
to residence, workplace, or transit. Model 1 shows that the jobs report period is associated with a 7 
point increase in social distancing-related mobility (p<0.05) after controlling for dynamics in re-
                                                          
8 We ran a series of ten additional placebo tests by randomly drawing ten dates one week before or 
one week after the release of the jobs report. These serve as hypothetical report release dates with 
which we created identically constructed treatment measures. Across all ten tests we see no evidence 
of a treatment effect. We also include robustness tests by lagging the explanatory variables, and 
estimating static models. The estimates can be found in the left panel of Figure S2. 


---

14 
 
 
opening, COVID cases and temperature. The cumulative long-run effect is 10 points (p<0.01). Re-
opening is also associated with a cumulative increase in social distancing-related mobility of 11 
points, while a one degree increase in average daily temperature is associated with a 0.91 cumulative 
increase in social distancing-related mobility (p<0.001). 
 
Table 2. Google mobility estimates, TSCS 
Social distancing  
Placebo  
1 
2 
3 
4 
Jobs report 
12.75*** 
7.13** 
2.14 
-0.07 
(3.01) 
(3.22) 
(1.51) 
(1.62) 
Re-opening 
0.00 
-1.67 
2.70*** 
2.18*** 
 
(2.25) 
(2.31) 
(0.71) 
(0.70) 
Mean temperature 
1.49*** 
1.13*** 
0.24*** 
0.11** 
 
(0.18) 
(0.20) 
(0.06) 
(0.05) 
Daily confirmed new cases 
-0.01 
-0.01 
0.00 
0.00 
 
(0.01) 
(0.01) 
(0.00) 
(0.00) 
DVt-1 
0.10* 
0.07 
0.18** 
0.09 
(0.06) 
(0.06) 
(0.08) 
(0.08) 
Constant 
-72.22*** 
-12494.43*** 
-44.53*** 
-4908.55*** 
Jobs report (CLRE)  
14.23*** 
7.63** 
2.60 
-0.07 
 
(3.30) 
(3.42) 
(1.81) 
(1.78) 
Re-opening (CLRE) 
0.00 
-1.79 
3.29*** 
2.39*** 
 
(2.52) 
(2.49) 
(0.86) 
(0.76) 
Mean temperature (CLRE) 
1.66*** 
1.21*** 
0.30*** 
0.12** 
 
(0.17) 
(0.19) 
(0.07) 
(0.05) 
Confirmed daily cases (CLRE) 
-0.01 
-0.01 
0.00 
0.00 
 
(0.01) 
(0.00) 
(0.00) 
(0.00) 
Trend 
No 
Yes 
No 
Yes 
Month FE 
Yes 
Yes 
Yes 
Yes 
Day of the week FE 
Yes 
Yes 
Yes 
Yes 
Province FE 
Yes 
Yes 
Yes 
Yes 
R2 
0.64 
0.66 
0.79 
0.81 
Panels 
9 
9 
9 
9 
T (mean) 
57 
57 
57 
57 
N 
510 
510 
516 
516 
Note: Panel-corrected standard errors in parentheses; * p<0.01, ** p<0.05, ***p<0.01. CLRE = 
Cumulative long-run effect. 
 
Model 2 adds the linear trend. Our effect sizes decrease. The report is associated with a 4.4 point 
increase in social distancing related mobility (p<0.05), which rises to 5 points over time (p<0.1). 
This is still a sizable 0.28 standard deviation increase in social distancing-related mobility after 


---

15 
 
 
accounting for trending, re-opening, temperature, and COVID caseload. Re-opening and 
temperature remain very important predictors of social distancing-related mobility. Re-opening is 
associated with 7.9 point cumulative effect on social distancing-related mobility (p<0.05). A one 
degree increase in temperature is associated with a 0.6 point increase in social distancing related 
mobility over time (p<0.05). The temperature rose from 1 to 24 degrees through May, meaning we 
would expect a 14 point increase in social distancing-related mobility as a result, or nearly a 0.78 
standard deviation increase on this measure. In sharp contrast, there is no significant effect of the 
jobs report for our placebo test related to workplace, residential, and transit mobility. 
Our TSCS estimates are very similar.9 The jobs report has a cumulative 12 point increase in social 
distancing related mobility (p<0.01), which drops to 7 points when including the trend (p<0.05). 
Province-level re-opening does not appear to have a significant effect on social distancing-related 
mobility in either model, but temperature remains an important predictor. A one degree increase in 
the temperature is associated with a cumulative 1.1 point increase in social distancing related 
mobility when including the trend (p<0.01). In contrast, the jobs report has no significant effect on 
the placebo outcome in either model, though province-level reopening appears to matter. 
Irrespective of the powerful role of re-opening and temperature in shaping mobility through this 
period, we still identify a strong effect of the jobs report, in line with our individual-level findings. 
Experiment 1 
Our jobs report analyses convincingly show that social distancing dropped in Canada immediately 
following the jobs report, especially among the young. Some of this effect is likely direct – 
individuals increasingly perceive social distancing as costly and so changed their behavior 
accordingly. But some of this effect may be indirect. The information shock may have changed 
people’s expectations of others’ compliance and reduced their own compliance accordingly. We 
conduct a series of survey experiments to unpack this relationship. 
We conducted our first experiment on an online sample of 2,495 Canadian citizens 18 years or 
older collected from March 25-30, 2020 by Dynata. Quotas were set by Canadian region (Atlantic, 
Quebec, Ontario, and West), age and gender, while weights are applied within region by gender and 
age as well for the following analyses. The survey for the first experiment was conducted in English 
only, and as a result Quebec is underrepresented in this sample. The demographic breakdowns for 
all three surveys can be found in the supplementary information. 
Design 
Experiment 1 was designed to evaluate the effect of prospective economic cost on expectations 
of social distancing compliance by other citizens. We exposed all of our respondents to a primer on 
social distancing found in the online supplement. Immediately following its passage, respondents 
were randomly assigned information about the economic consequences of social distancing. One 
group of respondents was told the economic consequences were uncertain: 
                                                          
9 Identical robustness tests for the TSCS models can be found in the right panel of Figure S2. 


---

16 
 
 
Economists, to date, are uncertain of the economic consequences of these changes to 
Canadian life. 
Other respondents were informed of possible economic consequences, with groups receiving 
either information on job losses: 
These changes to Canadian life are expected to have economic consequences. 
Economists forecast a loss of [165/330/495/660],000 jobs by the third quarter of 2020. 
Or the unemployment rate: 
Economists forecast an increase in the unemployment rate to [6.7/7.7/8.7/9.7]% by 
the third quarter of 2020. 
We randomly assigned both the scale of projected economic costs and the manner in which that 
information is communicated because we were uncertain as to the dosage required for a treatment 
effect and the most effective manner of conveying this information. We have strong priors that 
treatment effects will be higher as projected costs ratchet upwards and weak priors that people will 
be more responsive to job loss information rather than the unemployment rate, since some research 
has shown that people have little grasp of unemployment rates (Ansolabehere et al., 2011; Bullock et 
al., 2015). 
 
Figure 6. Effects of prospective economic cost treatment on expectations of social distancing by 
ordinary Canadians. Note: 95 and 90% confidence intervals. 


---

17 
 
 
Following the experiment, we asked our respondents how likely it is that “ordinary Canadians” 
would do the following actions for an additional two weeks even if they are not sick: 1) avoid public 
gatherings; 2) avoid in-person contact; 3) avoid restaurants, bars, and shops. These measures were 
scaled from not at all likely (0) to extremely likely (3). We construct an index from these items 
ranging from 0-1 (Cronbach’s alpha = 0.87). We standardize our outcome measure. We expect that 
respondents exposed to higher levels of projected economic cost will have lower expectations of 
social distancing compliance by other citizens. 
Results 
We plot the effects of our treatment conditions on social distancing expectations in Figure 6. We 
find that the highest cost condition, corresponding to a loss of 660,000 jobs or an unemployment 
rate of 9.7%, lowers expectations of social distancing compliance by 0.15 standard deviations 
(p~0.03), consistent with H3. All other coefficients are signed in the correct direction, but are not 
statistically significant. 
Our respondents appear to be comparatively more responsive to job losses. Information about a 
predicted loss of 165,000 jobs lowers expectations of the social distancing compliance by 0.13 
standard deviations, though this is only marginally significant (p~0.08). 495,000 jobs reduces the 
outcome by 0.16 standard deviations, which is also marginally significant (p~0.06), while 660,000 
jobs significantly reduces it by 0.17 standard deviations (p~0.03). The corresponding effects for 
unemployment rate information are non-significant, though they are signed in the correct direction. 
The full estimates can be found in the online supplement. 
Experiment 2 
Negative economic information – at least as expressed as job losses – appears to lower people’s 
expectations that other citizens will comply with social distancing in the future (H3). It should also 
affect expectations of one’s own compliance as well (H4). We conducted a second experiment to 
provide a conceptual replication of our finding in Experiment 1 and to evaluate whether information 
regarding the prospective economic cost of social distancing lowers expectations of one’s own 
compliance, as is strongly suggested by our jobs report analyses.  
We surveyed 2,499 Canadian citizens 18 years or older from April 2-6, 2020 using Dynata. 
Quotas were again set by Canadian region, language, age and gender, while weights are applied 
within region by gender and age as well. The survey was conducted in French and English, so the 
sample is representative along these dimensions as well. 
Design 
We randomly assigned our respondents information on the forecasted economic consequences of 
social distancing. The threshold for these costs was set based on the results of Experiment 1.10 All 
                                                          
10 Our expectation was that some of the treatment effect is mediated by changes in expectations of 
1) other people’s compliance and 2) government policy. Consequently, we crossed our economic 
cost randomization with polling information about public social distancing compliance, and 


---

18 
 
 
respondents received a primer on social distancing that can be found in the online supplement. We 
then randomly assigned respondents into two conditions. One group received the following 
information on the projected economic costs of social distancing, while the other did not: 
But these actions will come at a cost. Economists project a recession and for as many 
as 660,000 Canadians to be out of work by the end of the year. The economy will not 
recover until social distancing is relaxed. 
Following the treatment, we asked our respondents how likely it is that they would do the 
following actions for an additional two months even if they are not sick: 1) avoid public gatherings; 
2) avoid in-person contact; 3) avoid restaurants, bars, and shops; 4) avoid domestic and international 
travel. These measures were scaled from not at all likely (0) to extremely likely (3). We construct an 
index from these items (Cronbach’s alpha = 0.85).  
We measure expectations of compliance by other citizens using the same question battery, but 
asking instead about “ordinary Canadians.” We create an index from these measures (Cronbach’s 
alpha = 0.84). We also ask, on the same scale, how likely they think it is that federal and provincial 
governments would continue to adhere to and enforce current social distancing guidelines for two 
more months. Our outcome measures are standardized. 
We also examine whether treatment effects for our primary outcome vary by age. Our 
expectation is that the treatment will have stronger effects on the self-expectations of social 
distancing compliance for younger respondents because they face higher costs relative to benefits 
from social distancing.  
Effects could be heterogeneous across age for reasons that are unrelated to relative costs or 
benefits of social distancing. For example, we might expect anti-intellectual sentiment or ideology to 
moderate the treatment effect for reasons that have nothing to do with the costs and benefits of 
social distancing for individuals, and for there to be some correlation between these factors and age. 
News exposure may also moderate treatment effects because of the rapidly increasing coverage of 
the pandemic’s economic effects, which may also be associated with age.  
We present the results of a model interacting age with the treatment, as well as interactions 
between the treatment and controls for anti-intellectualism, left-right ideology, news exposure, 
education, income, location of residence, and region. Model estimates are provided in the online 
supplement.  
                                                          
government policy towards social distancing in order to manipulate these mediators. We provide a 
descriptive path model and the results of these experimental analyses in the online supplement. The 
results provide some suggestive evidence of mediation, but we were not successful in exogenously 
manipulating our mediators to allow for causal identification. 


---

19 
 
 
 
Figure 7. Heterogeneous effects of prospective economic cost treatment on self-expectations of 
social distancing across age. Note: 95% confidence interval, controlling for treatment effects across 
anti-intellectualism, left-right ideology, news exposure, income, urban/rural residence, education, 
and region. 
 
Results 
Once again, information about the high prospective economic costs of social distancing appears 
to affect expectations of compliance by other citizens. Respondents in the treatment condition 
scored 0.09 standard deviations lower in these expectations compared to those given no information 
(p~0.03). The treatment also affected self-expectations of social distancing compliance. Respondents 
in the treatment condition reported self-expectations of compliance 0.1 standard deviations lower 
than those in the control (p~0.01). In short, information about the high prospective economic cost 
of social distancing appears to lower expectations of social distancing compliance by other citizens 
and by oneself, echoing our April jobs report analyses. These results strongly support H3 and H4. 
Figure 7 plots the estimated treatment effects across age controlling for potential confounders. 
Our prospective economic cost treatment is expected to lower self-expectations of social distancing 
by 0.29 standard deviations among 25 year-olds, while there is no detectable effect among those 53 
and older. This interaction is statistically significant (p~0.003). Information about the high 
prospective economic cost of social distancing lowers self-expectations of social distancing, 
primarily among younger respondents (H5), in line with our observational findings related to the 
April jobs report. 


---

20 
 
 
Experiment 3 
Our second experiment provides a conceptual replication of Experiment 1, while also showing 
that this information reduces respondents’ expectations of their own social distancing compliance. 
We believe that some of this latter effect is mediated by the former. We are only able to provide 
suggestive, non-causal evidence of mediation in Experiment 2 because we were unable to 
exogenously manipulate expectations of other people’s social distancing (more details in the 
supplementary information). We cannot be sure whether or not expectations of other people’s social 
distancing cause self-expectations of compliance rather than the reverse, nor can we rule out the 
presence of other, unmeasured mediators acting as confounders. So we conducted a third 
experiment to provide evidence of a causal arrow running from people’s expectations of social 
distancing compliance by other citizens and expectations of their own compliance. 
We surveyed 2,509 Canadian citizens 18 years or older between May 8-12, 2020 from Dynata. 
Quotas were again set by Canadian region, language, age and gender, while weights are applied 
within region by gender and age as well for the following analyses. 
Design 
We randomly assigned respondents polling information on the public’s willingness to engage in 
various social distancing practices for an extended period of time to examine its effect on 
expectations of their own compliance. 
 
Figure 8. Treatment graph, Experiment 3 
 
In a similar survey of 2,504 Canadians conducted from May 1-5, we asked respondents how 
many months they would be willing to: 1) avoid public gatherings; 2) avoid in-person contact; 3) 
avoid restaurants, bars, and shops; and 4) avoid domestic and international travel. We asked the 


---

21 
 
 
same about their expectations of “ordinary Canadians” (categories: less than one month, to more 
than six months).  
Respondents underestimated the willingness of others to engage in long-term social distancing. 
85% of respondents reported willingness to avoid travel for three or more months, but only 71% 
expected ordinary Canadians to do the same. 78% reported they would avoid public gatherings for 
the same period of time, but only 55% expected others to do the same, while 67% would avoid 
shops, bars, and restaurants, with only 43% expecting the same of others. Respondents were divided 
on their willingness to avoid in-person contact for three months or more, with only 51% signaling 
such an inclination. We exposed our survey respondents to a graph illustrating these results, shown 
in Figure 8. 
We chose to expose respondents to information using the three month threshold to maximize 
the power of the treatment. Respondents generally have more accurate perceptions of public 
willingness to engage in social distancing for two months or more, while at 4 months there is 
substantial drop off in willingness to engage in social distancing (e.g. 34% are willing to avoid in-
person contact, 48% are willing to avoid shops, bars, and restaurants). The three month threshold 
provides respondents with three clear cases of strong public support for long-term social distancing 
and one case – the avoidance of in-person contact – where the story is more mixed. 
After the treatment we asked our respondents how many months they would be willing to: 1) 
avoid public gatherings; 2) avoid restaurants, bars, and shops; 3) avoid domestic and international 
travel; and 4) avoid in-person contact (categories: less than one month to over six months). The first 
three items were used to construct a scale for our primary outcome (Cronbach’s alpha = 0.83), while 
the in-person contact item was used for a placebo test. As a manipulation check, we asked the same 
of their expectations of “ordinary Canadians” and constructed similar measures (Cronbach’s alpha = 
0.82). We standardize each our outcome measures. 
Results 
The polling information we provided increased the length of time respondents believed others 
would engage in social distancing. Exposure to the polling information is associated with a 0.21 
standard deviation increase in expectations of social distancing compliance by other citizens 
(p<0.001). This was not true of our placebo case – avoiding in-person contact – where polling 
indicated the public was divided (p~0.32). 
Exposure to the polling information is also associated with a 0.13 standard deviation increase in 
self-expectations of social distancing compliance (p~0.002), consistent with H5.  Again, this was not 
true for our placebo case. Respondents were no more willing to avoid in-person contact when given 
information that the public was divided on this question (p~0.32). We use a path model to estimate 
the share of the treatment effect that is mediated by changes in respondent’s expectations of social 
distancing compliance by other citizens. Close to 90% of the effect travels indirectly through 
changes in expectations of other people’s compliance, as we would expect. The direct effect is not 
statistically significant. 


---

22 
 
 
Discussion 
The COVID-19 pandemic is imposing catastrophic economic costs on citizens as they – in part 
voluntarily – give up personal liberties and forego social and economic activity to protect others. 
Citizens are being asked to engage in social distancing for an indeterminate amount of time as 
countries race toward developing a vaccine and effective, scalable testing and tracing mechanisms. 
We need to understand the degree to which this behavior is sustainable, and, if it is not, identify 
policy solutions.  
We provide evidence that voluntary social distancing compliance is undermined by high 
economic costs. We leverage individual-level survey and aggregate-level mobility data in Canada 
before and after the release of the catastrophic jobs report on May 8, 2020. We show that self-
reported social distancing declined at this point, while aggregate-level mobility rose (H1). We find 
this result to be the strongest among a set of respondents who face far higher costs relative to 
benefits of compliance – the young (H2).  
Our experiments further illustrate that information about the high prospective economic costs of 
social distancing reduces both expectations of social distancing compliance by other citizens (H3) 
and by oneself (H4) – again, especially for the young (H5), echoing our findings related to the jobs 
report. We also provide causal evidence that expectations of social distancing compliance by others 
affects one’s own expected social distancing compliance (H6). This suggests that high economic cost 
can affect self-expectations of compliance, in part, through changes in expectations of how others 
will behave.  
The central implication of our findings is that social distancing is going to be hard to sustain as 
catastrophic economic costs mount. People may be less likely to engage in social distancing and less 
likely to believe others are compliant. Government policy needs to acknowledge the possibility that 
stringent, voluntary social distancing may not be sustainable and consequently accelerate investment 
in solutions that make society less reliant on such methods, such as testing and tracing. Alternatively, 
government can shift the imposition of costs to those who are mostly likely to receive benefits. This 
would imply stricter quarantines for at-risk populations.   
Our analysis also reinforces the need of governments to do all in their power to cushion the 
economic fallout of the pandemic with fiscal and monetary policy, especially for those who face a 
disproportionate share of the costs of compliance with health directives, while reaping fewer of its 
benefits. The pandemic is not without distributional consequences and these citizens are more at 
risk of abandoning compliance in the future. Additional research should be conducted to examine 
whether government fiscal policy mitigates the effects we see here.  
Our findings also signal the importance of expectations in reinforcing (or undermining) social 
distancing compliance. People tend to underestimate the willingness of others to engage in social 
distancing in the short and long-term, which may reduce their willingness to do the same. Informing 
citizens of this emerging norm provides a promising avenue of encouraging social distancing 
practices that are likely to come under increasing pressure as economic costs mount. Conversely, 
information that misleads citizens as to the behavior and sentiment of most citizens is unhelpful, 
such as escalating news coverage of extremely small and unrepresentative protests against 
government lockdowns.  


---

23 
 
 
Our analyses have some limitations. First, while we are confident that the April jobs report 
produced an exogenous shock of negative information, we cannot completely rule out the possibility 
that some other event occurred at the same time to produce a decline in social distancing 
compliance. Two factors mitigate against this concern: 1) we find equivalent effects when narrowing 
the bandwidth of our analysis to closer proximity to the release date; and 2) we still find effects 
controlling for COVID caseload and temperature changes in our aggregate-level analysis. Perhaps 
even more importantly, our experimental results reinforce our contention that negative economic 
information causes less social distancing. 
Second, our experiments hinge on the reliability of measuring people’s self-reported behavior, 
rather than observed compliance with social distancing in real time. Self-reports of behavior are 
prone to bias and random error in a number of different contexts, such as election turnout (Silver et 
al., 1986) and news exposure (Guess, 2015). We do, however, expect such error to be largely 
orthogonal to our experimental treatments and not a serious problem for the inferences we make 
here. Moreover, some recent work suggests that social distancing self-reports do a good job at 
predicting people’s real world behavior (Gollwitzer et al., 2020). 
A more serious problem is that we are measuring expectations of behavior, which is likely to 
deviate from their actual compliance in the future. We could imagine, for instance, that economic 
costs reduce expectations of social distancing but not actual behavior when it may put an individual 
at risk of infection. Ultimately, there is no way of overcoming this problem within the confines of a 
survey experiment. Our analyses related to the April jobs report that use both self-reported behavior 
and behavioral data helpfully supplement our experiments that focus on behavioral intentions. 
Our findings highlight the critical importance of research maintaining societal compliance with 
social distancing guidelines and other recommendations of public health experts. The COVID-19 
pandemic has placed enormous social and economic burdens on citizens. Much more research is 
needed on how citizens adapt to these circumstances and how government policy can ensure such 
adaptation is socially optimal. Such research can help us understand not only how social distancing 
compliance can be maintained, but how social dilemmas more generally can be solved.  
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27 
 
 
 
 
 
 
 
Supplementary Information 
 
Contents 
 
Lexicoder-based Sentiment Analysis ............................................................................................................. 28 
Survey Fielding Dates ...................................................................................................................................... 28 
Variable Descriptions ...................................................................................................................................... 29 
Robustness tests for Mobility Models ........................................................................................................... 30 
Sample Characteristics ..................................................................................................................................... 31 
Social Distancing Primers ............................................................................................................................... 31 
Experiment 1 Estimates .................................................................................................................................. 32 
Mediation Analysis – Experiment 2 .............................................................................................................. 32 
Heterogeneous Effects Analysis – Experiment 2 ....................................................................................... 36 
 
 
 


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28 
 
 
Lexicoder-based Sentiment Analysis 
 
Figure S1. 7-day rolling sum of economic news content (top); 7-day moving average of headline 
sentiment (middle); composite coverage negativity index (bottom). Dashed line represents release of 
the April jobs report. 
 
Survey Fielding Dates 
 
Table S1. Survey waves and fielding dates 
Wave Fielding Date 
N 
1 
April 2-6, 2020 
2,489 
2 
April 9-11, 2020 
2,493 
3 
April 16-19, 2020 
2,489 
4 
April 24-29, 2020 
2,515 
5 
May 1-5, 2020 
2,512 
6 
May 8-12, 2020 
2,514 
7 
May 21-27, 2020 
2,527 
 
 


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29 
 
 
Variable Descriptions 
Table S2. Variable descriptions – observational analyses 
Measure 
Description 
Social distancing 
0-1; index of four behaviors over the past week: 1) Avoided bars, restaurants, 
and other places with crowds; 2) Avoided in-person contact with friends, family, 
and acquaintances; 3) Maintained 2 meters of distance from people as much as 
possible; 4) Avoided domestic travel.  
Social distancing – 
alternative 
0-1; first factor of a PCA: 1) worked from home; 2) avoided grocery stores at 
peak times; 3) stocked up on provisions; 4) switched to virtual meetings; 5) 
switched to online shopping; 6) avoided public transit; 7) Avoided bars, 
restaurants, and other places with crowds; 8) Avoided in-person contact with 
friends, family, and acquaintances; 9) Maintained 2 meters of distance from 
people as much as possible; 10) Avoided domestic travel.   
COVID-19 risk 
perceptions 
0-1; How serious of a threat do you think the coronavirus is to Canadians? (very, 
somewhat, not very, not at all) 
Anti-intellectualism 
0-1; Below is a list of groups and institutions in society. Please tell us the degree 
to which you trust or distrust members of these groups or institutions: 1) 
Experts; 2) Economists; 3) Scientists; 4) Doctors and medical professionals; 5) 
University professors (distrust a lot, distrust somewhat, neither, trust somewhat, 
trust a lot, don't know) 
Ideology 
0-1; 1) The government should take measures to reduce differences in income 
levels; 2) Protecting the environment is more important than creating jobs; 3) 
Canada should increase the number of immigrants it admits each year; 4) People 
who don't get ahead should blame themselves, not the system; 5) The 
government should see to it that everyone has a decent standard of living 
(Strongly, somewhat, neither agree/disagree). Each item coded in left-wing (-1) 
and right-wing (1) direction. Don't knows and neither coded as neutral (0) 
News exposure 
Logged sum of exposure to following outlets in past week: 1) CBC; 2) CTV; 3) 
Global; 4) CityNews; 5) Globe and Mail; 6) National Post; 7) Toronto Star; 8) 
Local newspaper; 9) TVA (French-only); 10) TV5 (French-only); 11) La Presse 
(French-only); 12) Journal de Montreal (French-only); 13) Journal de Quebec 
(French-only); 14) Le Devoir (French-only); 15) Radio-Canada (French-only); 
16) Rebel Media; 17) National Observer; 18) Toronto Sun; 19) The Tyee; 20) 
Post Millennial; 21) APTN; 22) True North News; 23) Press Progress; 24) 
Huffington Post; 25) Other 


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30 
 
 
Education 
Highest level of education: no schooling; some elementary school; completed 
elementary school; some secondary/high school; completed secondary/high 
school; Some technical, community college, CEGEP, College Classique; 
Completed technical, community college, CEGEP, College Classique; Some 
university; bachelor’s degree; master’s degree; professional degree or doctorate; 
don’t know 
Age 
Age in years 
Urban/rural 
Thinking about the place where you live, what word best describes it: A large 
city, a medium sized city, a large town, a small town, a rural place. 
Gender 
1= female 
Region 
Province of residence: Atlantic = Newfoundland and Labrador, Prince Edward 
Island, Nova Scotia, New Brunswick; Quebec; Ontario; West = Manitoba, 
Saskatchewan, Alberta, British Columbia 
 
Robustness tests for Mobility Models 
 
 
Figure S2. Robustness tests for national-level (left) and provincial-level mobility models (right). 
Each model controlling for temperature, daily COVID-19 cases, reopening, lagged social distancing-
related mobility, month and day-of-week fixed effects, and a trend. National models have standard 
errors clustered by day-of-week, provincial models have panel corrected standard errors. 
 
 


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31 
 
 
Sample Characteristics 
 
Table S3. Sample characteristics 
1 
2 
3 
March 25-30 
April 2-6 
May 8-12 
Female 
51.5 
51.1 
51.5 
Age 
18-34 
27.3 
27.2 
25.2 
35-54 
34.2 
33.5 
34.2 
55+ 
38.6 
39.3 
40.5 
University educated 
40.0 
36.2 
38.8 
French 
0.0 
20.4 
20.3 
Region 
Atlantic 
7.9 
6.9 
6.9 
Quebec 
10.3 
22.9 
22.7 
Ontario 
45.1 
38.3 
38.6 
West 
36.8 
31.9 
31.7 
2019 Liberal vote 
39.4 
35.8 
37.1 
N 
2495 
2499 
2509 
 
 
Social Distancing Primers 
Experiment 1 
The coronavirus or COVID-19 is highly contagious. A person who carries the virus spreads it to an 
average of 3 people.  
In an effort to control the spread of the virus, public health officials have called on Canadians to 
engage in social distancing where they limit in-person contact with high risk individuals, avoid 
common greetings, such as handshakes, steer clear of crowded places and non-essential gatherings, 
and keep a distance of two meters from others as much as possible. 
Experts believe that these efforts can protect Canadians by limiting the coronavirus’ strain on the 
health care system. 
Experiment 2 
In an effort to control the spread of the coronavirus, public health officials have called on Canadians 
to engage in social distancing where they keep a distance of two meters from others as much as 
possible, limit in-person contact with high risk individuals, avoid travel, and steer clear of crowded 
places like bars, shops, restaurants, and non-essential gatherings. This is best achieved by staying at 
home as much as possible. 
 


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32 
 
 
Experiment 1 Estimates 
 
Table S4. Experiment 1 estimates 
Both 
Unemployment Rate 
Job Losses 
Coef. 
SE 
Coef. 
SE 
Coef. 
SE 
165,000/6.7% 
-0.06 
0.06 
0.02 
0.07 
-0.13* 
0.08 
330,000/7.7% 
-0.05 
0.06 
-0.02 
0.08 
-0.08 
0.08 
495,000/8.7% 
-0.08 
0.06 
-0.02 
0.08 
-0.16* 
0.08 
660,000/9.7% 
-0.15** 
0.07 
-0.11 
0.08 
-0.17** 
0.08 
Constant 
0.07 
0.05 
0.07 
0.05 
0.07 
0.05 
N 
2495 
1485 
1502 
* p<0.1, ** p<0.05, *** p<0.01 
 
Mediation Analysis – Experiment 2 
The results of Experiment 2 show that information regarding the high prospective economic cost 
of social distancing lowers both expectations of compliance by other citizens and expectations of 
their own compliance. We expect that at least some of the treatment’s effect on self-expectations of 
social distancing compliance is mediated by changes in expectations of other people’s behavior. We 
attempted to test this theory by using a 2x2x2 between subjects, manipulation of the mediator design 
in Experiment 2. 
In addition to assigning information about economic cost, we also randomly assign information 
signaling the public’s support for social distancing using data from our surveys:  
Upwards of 85% of Canadians signal continued willingness to engage in social 
distancing practices according to public opinion polls. 
Our expectation is that the negative effect of economic cost will be weaker among respondents 
assigned to this condition since we have set the mediator at a high level.  
Mediation analysis poses extraordinary challenges. Experimentally manipulating the mediator is 
not a panacea because its manipulation could activate other traits or considerations outside of your 
causal logic that influences the outcome (Bullock et al., 2010). In this case, we have reason to believe 
that high prospective economic costs and lowered expectations of compliance by other citizens 
could create an expectation that governments will fail to continue to enforce social distancing 
guidelines. This, in turn, could influence prospective social distancing for reasons that have nothing 
to do with the failure of others to contribute to public goods through social distancing. 
Consequently, we randomly assign information that federal and provincial government intend to 
stand by social distancing as long as public health officials advise, while those in the control 
condition received no such information: 


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33 
 
 
Federal and provincial governments intend to stand by social distancing guidelines as 
long as public health officials deem them necessary, which may be for weeks, if not 
months. 
Our expectation is that the effect of economic cost will be weaker among respondents given this 
information. It should also directly affect expectations of one’s own social distancing.  
 
Figure S3. Path model 
Method 
We take two approaches to studying mediation in Experiment 2. First, we estimate the path 
model shown in Figure S3 that specifies a mediating effect of expectations on self-expectations of 
social distancing compliance. Path models allow for the testing of directional effects specified by a 
particular theory. In this case, it will allow us to estimate the direct effect of our exogenous 
economic cost treatment on self-expectations social distancing, and the indirect effect that flows 
through changes in expectations of other citizens’ behavior and of government policy. 
This analysis, however, is intended only to be descriptive. Path models require strong 
assumptions about causal direction and an absence of confounding that is nearly impossible to meet 
in social science (Bullock et al., 2010). We cannot rule out the existence of unmeasured mediators 
acting as confounds by being correlated with our mediators and the outcome. Nor can we be sure 
that the causal direction is from expectations of compliance by other citizens to self-expectations of 
compliance rather than the other way around. In short, we have causal identification between our 
economic cost treatment and our mediators, and between our treatment and our outcome, but not 
between our mediators and the outcome. 
As a result, we randomly assigned information to respondents to manipulate our mediating 
variables. We estimate the following models interacting each mediator treatment with economic 
cost. Our expectation is that treatment effects would be weaker when providing information that 
sets the mediator at a high level for respondents. A positive and significant coefficient on β3 and a 
negative coefficient on β1 would provide support for a mediating relationship: 


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34 
 
 
self −expectations
=  α + β1cost + β2public support + β3cost ∗public support
+ β4government support + β5cost ∗government support + 𝜀    
 
 
Figure S4. Direct effects of path model 
 
Results 
The direct effects of our path model are shown in Figure S4. The results indicate that about 60% 
of the total effect flows directly from economic cost to prospective social distancing (0.06 standard 
deviations, p~0.09), while 40% flows indirectly through expectations of others and government 
policy (0.04, p~0.02). That is, these results suggest that expectations of public and government 
compliance with social distancing partially mediate the effect of high prospective economic cost on 
self-expectations of social distancing.  
This analysis, however, is descriptive. It does not provide causal identification between the 
mediating variables and the outcome. Unfortunately, our experimental results provide no evidence 
that treatment effects were weaker among respondents given information related to government 
policy or public support for social distancing, as is shown in model 1 of Table S3. In fact, the signs 
on the interaction terms are in the wrong direction.  
This is likely a result of our treatments failing to manipulate our mediators of interest. Model 2 
shows that information on public support for social distancing failed to increase expectations of 
social distancing compliance by ordinary citizens (p~0.24). Model 3 illustrates that expectations of 
government policy are similarly uninfluenced by information that government social distancing 
guidelines will continue indefinitely in response to advice of health experts (p~0.63). Both of the 
estimates are signed in the wrong direction. We can thus only say that our analyses provide 
suggestive evidence of mediation, but we do not have causal identification of the link between our 
mediator and the outcome. Therefore, we turn to Experiment 3 for evidence of a causal link 
between expectations of compliance by other citizens and self-expectations of compliance. 


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35 
 
 
Table S5. Experimental mediation analysis and manipulation checks 
 
Expectations 
 
Self 
Others 
Policy 
1 
2 
3 
Economic Cost Treatment 
-0.02 
(0.07) 
Government Support Treatment 
0.06 
-0.02 
(0.06) 
(0.04) 
Cost * Government Support Treatment 
-0.11 
(0.08) 
Public Support Treatment 
-0.02 
-0.05 
(0.06) 
(0.04) 
Cost * Public Support Treatment 
-0.05 
(0.08) 
Constant 
0.03 
0.02 
0.01 
N 
2499 
2499 
2499 
Standard errors in parentheses; * p<0.1, ** p<0.05, *** p<0.01 
 
 
 


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36 
 
 
Heterogeneous Effects Analysis – Experiment 2 
 
Table S6. Model estimates, Experiment 2 
 
Controls 
 
 
Coef. 
SE 
Cost 
 
 
-0.118 
0.29 
Age 
 
 
0.007*** 
0.002 
Cost * Age 
 
 
0.008*** 
0.003 
Anti-intellectualism 
-0.130*** 
0.038 
Cost * Anti-intellectualism 
-0.114** 
-0.112* 
Ideology 
-0.030** 
0.013 
Cost * Ideology 
0.006 
0.02 
News Exposure 
-0.012 
0.055 
Cost * News Exposure 
0.075 
0.081 
Education 
0.042** 
0.017 
Cost * Education 
-0.017 
0.024 
Income 
0.017 
0.021 
Cost * Income 
-0.024 
0.028 
Urban/Rural 
-0.024 
0.022 
Cost * Urban/Rural 
0.072** 
0.035 
Quebec 
 
 
0.245** 
0.114 
Ontario 
 
 
0.126 
0.112 
West 
0.114 
0.113 
Cost * Quebec 
-0.400** 
0.162 
Cost * Ontario 
-0.350** 
0.162 
Cost * West 
 
 
-0.418** 
0.163 
Constant 
 
 
-0.582*** 
0.208 
N 
 
2300 
* p<0.1, ** p<0.05, *** p<0.01 
 
  
 


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